08 May 2017

Making a Splash in AR with Marella Cruises

Posted By Matt Murphy
Here at Peel Interactive, we aim to create Emotionally Transforming Digital Experiences spanning a wide range of client markets and platforms. This can be especially important when creating a product for the family market in the leisure and tourism industry, as we recently discovered when creating a new digital product for our client Marella Cruises.

Our aim for this product was to provide an outlet for families to enjoy memorable, interactive experiences together- family holidays are where memories are made after all!

The Augmented Reality app is now live on the Discovery and Discovery 2 ships and is an extension to the ‘Splash Live’ on-board production created by our parent company, The Peel Entertainment Group.

An experience for all the family

Splash Cadets (7-11 year olds) and Splash Tots (3-6 year olds) along with their families on-board can hire a device, open our Augmented Reality app and be encouraged to seek out specific locations on-board the ship. They will collect points for completing certain tasks and games along the way and at the end of their holiday, will collect a prize at the Kids’ Club- more points equal better prizes!

This AR ‘treasure hunt’ experience mimics the same interactive qualities that made a success out of Pokemon Go which proved to be a big hit in bringing families together.
Each location triggers the AR via a marker which is permanently displayed at 15 locations around each ship. The marker ‘comes to life’ with animated Splash characters who users are introduced to at the Splash Live shows.

Once the user uncovers each location, they will solve a riddle to find the next location and also be able to play a new game or receive a fun informative splash fact.

Our Animator, Rachel Hosking, has years of experience with 2D & 3D modelling and worked hard to create colourful, engaging characters whilst in-house developer Jon Martin designed and programmed the application to be as interactive as possible.

New content is available every day; from fun and exciting games, 3D animations, clues and riddles. There are multiple games to choose from, such as ‘Bust-A-Bubble’, ‘Splash Pod Rescue’, ‘Jellyfish Jump’ and ‘Slippery Seal’- our favourite game is ‘Clam Chorus’, which features the vocal talents of Peel Head Office’s Nick Walton, and was a lot of fun to produce.

Bespoke animations

Peel Interactive is a Creative Digital Agency specialising in bespoke mobile applications, 3D modelling, custom virtual and augmented reality solutions and interactive games. Please contact us at ian.capper@peelinteractive.co.uk or call 01756 796176 for more information about what we could do for you.