21 December 2018

2018; A Year of Great Projects

Posted By Laura Thompson
3D Modelling A Giant Adventure Alexander's Skipton apps AR AR colouring augmented reality interactive technology museum technology smart phone apps The Alnwick Garden virtual reality VR
We’ve been lucky enough to work on some amazing projects with some wonderful clients in 2018, so we’d like to end the year with a round-up of what we’ve been up to and a few of our highlights. We also have some exciting projects in the pipeline for 2019, so keep reading for a sneak peek at what you can expect in the New Year…
- The Alnwick Garden, Northumberland
This digitally interactive trail encourages younger visitors to discover virtual as well as physical objects and characters - belonging to a giant and his friends- on a magical tour of the iconic, award-winning gardens. Download the app and embark on your journey, aiming at trigger points around the gardens to ‘unlock’ our loveable, 3D animated giant- he’ll even dance with you if you’re lucky. This project was about extending reach and building up their tech offering, which is a guaranteed way to gather positive PR and social engagement. This is our second project with our friends at The Alnwick Garden, in a partnership which we hope grows even further into 2019 and beyond.

- Alexander’s, Skipton
Our developers created an AR experience that brings children’s colouring-in ‘to life’ for Alexander’s, a bar and restaurant in Skipton, North Yorkshire, who like many family friendly restaurants, provide colouring sheets as a fun activity for children while they are waiting for their meals. Our revolutionary app means that after children have coloured in the characters, which are original content created by us and then printed onto colouring sheets, they can access Alexander’s in-house iPads to activate the content, converting their creations into fully animated, interactive 3D characters. The app also features a fun digital game incorporating the same characters, and is a simple addition of tech that greatly enhances a site’s family offering.

- ‘Mad Hatters Tea At Sea’, Marella Cruises
A new show developed collaboratively with Peel’s Cruise Product Delivery Team, the concept was to offer our young, digital-savvy guests an immersive entertainment experience, combining a Virtual Reality (VR) adventure with live action and activities. Our creatives chose Alice in Wonderland as the perfect, surreal fantasy story on which to base the show and Peel Interactive modellers expertly constructed an entire 3D model of the VR adventure, including landscapes through which the user can travel and characters with which they can interact. Guests put on their VR headsets and follow the story, as it leads to the start of a live action experience with the ship’s entertainment team- you can read more about how live theatre is being transformed and reinvigorated with immersive technology in our recent blog- https://bit.ly/2CsTsnS.

- Wales Coast Path
We’re delighted to have won a recent tender to work with the Pembrokeshire Coast National Park Authority on an exciting new app for the Wales Coast Path (WCP), a route that stretches the 870 mile length of Wales.
The aim of the innovative visitor app, which will launch in March 2019, is to enhance the experience of walks along the coast and encourage people to get outdoors, walk, and learn more about some of the path’s most noteworthy points of interest. We’ll be working on some exciting content and design, using augmented reality which will be triggered using physical interpretation boards to pique walkers’ interests around the path. Visitors can expect stunning 3D visuals and exciting historic interpretation, informative stories and interactive games at seven locations.
We’re thrilled to be working with the passionate team at the National Park Authority on this project, which is being funded by the Regional Tourism Engagement Fund, and we’re excited to show you more as the project progresses in 2019.

We also visited plenty of conferences and events throughout the year, where we ran with the chance to network with industry experts from around the world, to delve into all aspects of the future of interactive technology in the museum and leisure industries, in print media, packaging and more. We also spoke at many of these events, sharing our expertise in tech innovation across the museum, leisure and educational landscapes.

We’re always on the lookout for the newest tools and latest trends and conferences are a buzzing hub of knowledge sharing. After connecting with others in our field, we’ve been able to come up with some great original ideas that we’re looking forward to implementing in 2019. Here are a few of the events we visited:

- MuseumNext, London
- The Museums & Heritage Show, London
- Museums Association Conference, Belfast
- Family Attraction Exhibition, Birmingham
- MuseumNext Tech, Amsterdam
- Packaging Innovations, London
- B&B Press ‘Be Brilliant’, Sheffield

Merry Christmas & a Happy New Year from all the team at Peel Interactive, we look forward to bringing you news about these exciting upcoming projects for 2019!
- Wales Coastal Path
- Burrell Renaissance Project
- The Beacon Museum
- BAE Systems