19 June 2019

Wales Coast Path Augmented Reality App Launches!

Posted By Laura Thompson
App Store apps AR AR in tourism augmented reality digital interpretation interactive technology smart phone apps Wales Coast Path
After months of work and consultation, we are delighted to announce that the Wales Coast Path augmented reality (AR) app experience goes live this week. To mark its release on the app stores, a series of high profile launch presentations are taking place close to the sites of the seven interpretation ‘gateway’ panels that sign-post the Wales Coast Path walk. These interpretation panels trigger augmented reality content that brings the vibrant history, heritage and wildlife of the 870 mile path to life.Wales

Completed in 2012, the Wales Coast Path is the longest continuous coastal path – not only of the UK coastline – but of any nation! Taking six years to create, it aims to greatly enhance tourism and recreation opportunities as well as bringing a positive boost to the Welsh economy.

The digital app aims to encourage more people to get outdoors with engaging visuals, informative stories and interactive games along the path’s most noteworthy points of interest. Visitors will be able to step back in time and watch fascinating 3D historical animations, delve into a range of topics such as local myths and legends, flora and fauna, wildlife, local history, mysterious shipwrecks and a number of surprising facts about the Welsh coastline. There’s also fun activities and photo sharing opportunities, perfect for the whole family.
Highlights of the brand new AR app experience include the chance to have a go at breaking Malcolm Campbell’s land speed record in Sunbeam 350HP ‘Bluebird’ at Pendine Sands – Campbell famously set the world land speed record of 146.16 mph in 1924. The app also offers the opportunity for visitors to meet the immense leatherback turtles at Saundersfoot or find out more about Welsh boat building history at New Quay.

The digital interpretation panels can be found at the following locations: New Quay – Yacht Club; Menai Bridge – Thomas Telford Centre; Great Orme – Rest and Be Thankful Café; Borth y Gest – Sea View Café; Cardiff Bay Barrage – RSPB Café; Pendine – Tea by the Sea Café; Saundersfoot – Sailing Club.

The app is available in Welsh and English and can be downloaded as a full resource when visitors have access to a WIFI connection, or in sections according to the visitors nearest location when only a 3G/4G connection is available.

Jessica Wright, the managing director of Peel Interactive said: “The Wales Coast Path is steeped in history, heritage and rare and fauna, flora and wildlife and so it has been an absolute joy to work on this unique augmented reality experience. We’ve had fun creating 3D content, mini games and compelling stories that bring this all to life. From the majesty of Puffin Island in the Menai Straits to the heritage of Dylan Thomas at Laugharne, there is much to delight and engage visitors and walkers of all ages.”

Download the free app here and start exploring! - https://apps.apple.com/app/id1468866878