Augmented Reality

Augmented reality
PEEL Interactive are experts in augmented reality which is the overlay or augmentation of digital data upon the live, direct or indirect, view of a physical, real-world environment.

There are a growing number of techniques of augmented reality and PEEL Interactive brings a wealth of knowledge and experience in creating, developing, extending and matching these techniques to specific scenarios.

Our augmented reality solutions utilise our long-standing experience in content production and apply them in a digital setting to create engaging, inspirational and informative visitor experiences.

We use a variety of methods to bring content to life and this flexibility allows us to work around artwork and artefacts. We have prior experience of using both marker-less and image based augmented reality solutions and this is demonstrated in both our Alnwick Garden and Colchester Castle Museum applications.

Key to the design and approach to our app for The Alnwick Garden was making it as interactive, fun and engaging as possible whilst maintaining emphasis on increasing access to the garden’s features through ease of use.

Our team of developers and content producers paid many a visit to the garden, taking hundreds of photographs, filming hours of footage and coming up with countless ideas of how to maximize the use and effectiveness of augmented reality.

The final product includes an animated introduction and personalised custom-produced video from the Duchess of Northumberland, a GPS-enabled 3D interactive map, and a variety of exciting augmented reality features. These include showing how the garden looks at different times of year and animated characters who pop up and interact with you as you explore the garden.

From panoramas of an original Norman banqueting scene and the King’s bed chambers, through to an animation of the story depicted on the Colchester Vase and even an executed Briton’s head appearing before your very eyes, our app ensured that Colchester Castle Museum underwent a digital makeover.

The app is full of fun augmented reality features, including giving visitors the chance to interact with and dress up like a Roman warrior, immerse themselves in a spectacular banqueting scene with the then King of England and watch a human skull come to life – reconstructed with hair, facial features and lots of blood!

We firmly believe that augmented reality will form the backbone of next generation audio visual guides and visitor experiences.

Key Features / Skills

Augmented reality by PEEL Interactive
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