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Services

We're passionate about creating immersive and engaging visitor experiences and are experts in delivering fantastic digital solutions with truly memorable content.
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What we do

Alnwick Garden canaletto venetian gates

EXCITING, CONTENT RICH EXPERIENCES

PEEL Interactive is a leading consultancy specialising in Audience Development, Interpretation and Visitor Communication for clients in the Heritage, Museum, Leisure & Tourism Sectors. Part of larger organisation, The PEEL Entertainment Group, PEEL Interactive’s work covers a wide range of digital services including App Development, Filmed Media, Website Consultancy, Augmented Reality, Online Marketing and a range of Content and Material Development & Consultancy Services.

PEEL Interactive and its dynamic team are passionate about applying our knowledge and expertise to help venues and organisations create next-generation visitor experiences. With over 20 years’ experience of working with Historic Houses, Cultural & Heritage Sites, Museums and Visitor Attractions, our highly-skilled people understand the unique challenges and characteristics particular to the industry and its visitors.

We work in partnership with our clients to understand where they’ve come from, where they are now and where they want to be.  We harness their unique stories and use them as a blueprint to design innovative solutions to develop truly special visitor experiences.

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MUSEUMS & HERITAGE

Since the company was established in 1993 as The Daley Partnership, where we worked with organisations including; Tetley’s Brewery Wharf visitor centre, The National Media Museum, The Bronte Parsonage and The National Galleries of Justice, our passion has been working with cultural venues to create next-generation visitor experiences.

During the formative years our focus was on using live interpretation to create memorable experiences. Digital interpretation has been our recent focus and we’re proud to have developed a leading line of digital services and a bespoke app platform that is tailor-made to the Museums & Heritage sector. We’re particularly proud of our work with augmented reality, where our specialist 3D modellers, animators, script-writers and performers have delivered content that allows users to interact and engage with collections like never before.

Recent clients include; Colchester Castle Museum, The Alnwick Garden, The Parliamentary Education Centre in Westminster and Broughton Hall. We have also worked extensively with The National Trust and English Heritage, as well as private historic properties such as Holkham Hall, Harewood House, Castle Howard and Aldourie Castle to name but a few.

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LEISURE & TOURISM

PEEL Interactive has been providing creative solutions to the Travel & Leisure industry for 22 years. We’re passionate about what we do; we love our work and our clients and their audiences tell us that we’re really good at it. That’s because we work in partnership with our clients to produce innovative and immersive content that makes a visitor experience truly memorable.

Working with travel operators and major tourist destinations has been at the core of the company’s history. Indeed, PEEL and Thomson Cruises have been partners for the last 12 years with recent and existing clients also including Fred Olsen Cruise Lines, DFDS Seaways, Warner Leisure Hotels & Blackpool Tower. We have delivered award-winning live and digital interpretation products to these clients, enriching the customer experience pre, during and post visit.

As part of our desire to introduce interesting marketing techniques for our clients and partners in this sector we have recently produced a number of augmented reality-enhanced print brochures and, more recently, a series of animated 1920s characters to support in the promotion of a specialist cruise for our client Fred Olsen Cruise Lines.

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View our Projects

Our Capabilities

Creative Process

As all of our projects are bespoke we don’t use ‘templates’ or off the shelf solutions in any of our design work. Our creative work is original, well researched and well executed – it’s what we’re passionate about. However, although our work is always original our methods are tried and tested. Our digital project flow cycle and working process is as follows:

 

 * We like to run workshops at the review stages as we find discussing designs, ideas and prototypes easier, more efficient and enjoyable whilst all sat around a table. However we are aware this isn’t always possible, so we use project management software and Google Drive so everyone can keep track of projects and in touch.

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Quality Control & Assurance

As detailed in our project process above we have many key stages for reviewing and improving to ensure the highest quality. We also have internal reviews and guidelines for quality control and testing these are detailed below:
  • QC 1
    Look & Feel
    Creative look and feel work is reviewed internally by the team to ensure it’s on brand, target market, message etc. and in line with aims and objectives.
  • QC 2
    Design & Scope
    Screen designs, specification and any further documentation (such as copy documents & functional specifications) are reviewed by technical to ensure designs are able to be built to required standards, in line with best practice for accessibility & usability. The designs and specification are also reviewed by creative to ensure everything is in line with the creative direction, brand, target market etc. and is able to achieve the aims and objectives of the project.
  • QC 3
    Prototype
    A prototype is reviewed by technical and creative to ensure the start of the build is as near to the screen designs as possible and meets the required build standards.
  • QC 4
    Pre-launch
    The fully completed output is checked for design & graphics quality, copy, functionality and technical performance. A period of bug fixing and amends commences.
  • QC 5
    Post-launch
    Project is monitored for the first two weeks for general performance. Some minor bug fixing usually continues throughout this time.
  • Look & Feel
    Creative look and feel work is reviewed internally by the team to ensure it’s on brand, target market, message etc. and in line with aims and objectives.
  • Design & Scope
    Screen designs, specification and any further documentation (such as copy documents & functional specifications) are reviewed by technical to ensure designs are able to be built to required standards, in line with best practice for accessibility & usability. The designs and specification are also reviewed by creative to ensure everything is in line with the creative direction, brand, target market etc. and is able to achieve the aims and objectives of the project.
  • Prototype
    A prototype is reviewed by technical and creative to ensure the start of the build is as near to the screen designs as possible and meets the required build standards.
  • Pre-launch
    The fully completed output is checked for design & graphics quality, copy, functionality and technical performance. A period of bug fixing and amends commences.
  • Post-launch
    Project is monitored for the first two weeks for general performance. Some minor bug fixing usually continues throughout this time.
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